Clear Cooperation Policy 8.0

 

Clear Cooperation Policy

The Clear Cooperation Policy 8.0, mandated by NAR for all Association-owned MLS’s, was put into effect by the Monmouth Ocean Regional REALTORS on April 1, 2020.  This policy is an NAR Board of Director-approved mandate that requires listings be submitted to the MLS for cooperation with other broker participants within one business day of public marketing.

Clear Cooperation Policy 8.0 brings about changes in the MLS that will increase cooperation in the market as a whole and works to ensure cooperation among our broker participants.

Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. 

What is public marketing?

Public marketing includes, but is not limited to:

  • Flyers displayed in windows
  • Yard signs
  • Digital marketing on public facing websites
  • Brokerage website displays (including IDX and VOW)
  • Digital communications marketing (email blasts)
  • Multi-brokerage listing sharing networks
  • Applications available to the general public.

NAR’s Clear Cooperation policy refers to the marketing of the property, not WHO markets it.

why we need it

NAR’s rationale is that the distribution of listing information and cooperation among MLS participants is pro-competitive and pro-consumer. By joining an MLS, participants agree to cooperate with other MLS participants except when such cooperation is not in their client’s best interests. This policy is intended to bolster cooperation and advance the positive, pro-competitive impacts that cooperation fosters for consumers. The public marketing of a listing indicates that the MLS Participant has concluded that cooperation with other MLS participants is in their client’s best interests.

policy violations

Violation complaints can be filed by active participant/subscribers only.  In order to file a complaint, you need to email the MORR office at [email protected] and include the following information:

  • Description of what the violation is
  • Address of the property
  • Name of the listing agent
  • Proof of violation (photo, screen shot, etc)

Brokers and the agent will immediately be notified of the infraction and the agent with the violation will have (1) business day to correct the issue by either stopping public marketing or making the listing Active for agents to see. If the issue is not corrected, the complaint will be turned over to MLS Committee for review.

If it is determined that the violation was not corrected, a fine of $1,000 will be assessed by the MLS Committee to the Broker and/or Agent, subject to escalation for repeat offenders up to $15,000.

Effective after the first (1) business day of notification of the violation an additional $100/day will be charged for each day that the violation continues.

resources

We know that this is a change – it is for us here at the MORMLS too. But we are navigating through it with the belief that the increased cooperation will help our industry grow strong.  If you have any questions, contact one of our MLS Specialists at 732-918-1340 x45 and they will answer any questions you have regarding this policy.